Luxury jeweller and watchmaker, Mouawad, officially opened the doors of its new flagship boutique at the exclusive Al Hamra Luxury Centre in Kuwait City today.

The new showroom is the first new generation Mouawad boutique to open in the country.

Pascal Mouawad, co-guardian of the company and member of 4th generation managing the family business, said: “I am very excited to be here today for the official inauguration of our first boutique in Kuwait; at the beginning of this year my brother Fred and I committed to bringing Mouawad’s creations closer to our clientele in the region, and today I can once again say that we are fulfilling that plan.”

The new showroom, located on the ground floor of the centre, covers 152 sq m and has been designed according to the Mouawad new generation store concept; originated by brothers Fred and Pascal Mouawad, a statement from the retailer said.

The new look and feel was launched in 2010 with the opening of the Dubai Mall boutique and reflects the enhanced direction and strategy of the brand.

With the distinctive décor in the grey and gold of the Mouawad brand, the new Kuwait outlet features an exclusive private VIP room for customers to try on select pieces from the exquisite jewellery and watch collections, the statement said.

The boutique sparkles with signature Mouawad haute joaillerie sets, boutique collections, watch collections and objets d’art.

“I am delighted to be able to invite all of our local clientele to visit the new Kuwait boutique, to experience the new surroundings and admire our latest jewellery and watch collections,” added Pascal.

Since its inception 122 years ago, the family business has grown, expanding its presence abroad; Mouawad now owns more than 15 retail outlets across the globe, of which eight (TBC) are located in the GCC. – TradeArabia News Service