Emax, the specialty electronics retailer in the Middle East and part of Landmark Group, expects its sales to increase by almost 40 per cent at this year’s Gitex Shopper.

One of the biggest consumer electronics retail platform with power retailers, Gitex Shopper will run from September 29 to October 6.

As a leading electronics retail chain in the Middle East, Emax has increased its stand space this year by almost 70 per cent, making it one of the biggest exhibitors at the retail event, said a senior official.

"Our presence at the Gitex Shopper this year is bigger than ever before and we are geared to offer our consumers an exhilarating shopping experience," remarked Emax CEO Neelesh Bhatnagar.

"We know that people from all walks of life wait for this event with great anticipation and we are excited to welcome them at our stand and to delight them with our rich offerings,” he stated.

Located in the SS1 Hall of The Dubai International Convention and Exhibition Centre, the Emax stand will showcase a huge variety of consumer electronics, such as mobiles, computers, photography, sound & vision and relevant accessories, together with exciting consumer promotions and value-added offers.

The most popular categories at the show are expected to be ultrabooks, smartphones, and SLR cameras, said Bhatnagar.

In addition, Emax plans to launch a new tablet called Karbonn and three new accessory brands at the event, including White Diamond, Cellular Line, and Rapoo.

Emax currently has over 35 stores across the UAE, Saudi, Oman, Qatar and Bahrain. It represents more than 300 brands, with over 100,000 products across 20 plus categories.-TradeArabia News Service