Sharp, an industry leader in large flat-panel TVs and innovator of LCD/LED TV technology, has unveiled the region’s first commercially available 80-inch Aquos LED TV, and its latest double French refrigerator to the Middle East.

The company’s new offerings are its way to demonstrate a luxurious modern lifestyle to its UAE customers, a statement from the company said. Sharp’s LED TV line-up offers unrivalled picture quality and impressive functionality exhibiting industry leading energy-efficiency.

The new double French refrigerator carves a niche in the high-end luxury kitchen segment with its bigger size, attractive functions and impressive specifications.

The products are part of the ‘From Bigger to Biggest’ products line-up which reiterates Sharp’s position as the leader in LCD/LED TV category. In its 100th year since foundation, Sharp is dedicating its latest offerings to the modern family and its high-end urban needs, the statement said.

On one hand, Sharp’s large TV products enhance the customer’s home entertainment experience with the optimisation provided by smart TV features, and on the other hand, it offers cutting-edge appliances for today’s sophisticated kitchen where the modern family increasingly spends more time together.

The full HD Japanese made panel, Sharp’s flagship 80-inch model LC-80LE940X provides more than twice the screen area of an average 55-inch TV. It features Sharp’s 4th generation Quattron technology for better 3D viewing, plus direct LED backlighting and Aquo-motion Pro (240Hz) to decrease blur during fast-moving videos.

It also boasts advanced Wi-Fi capabilities, which are further strengthened by Sharp’s smart TV interface, allowing customers to enjoy applications such as Facebook, Twitter and YouTube. The interface also allows customised preferences which allow users to send photos, music and videos wirelessly.

“Our Big Aquos series fulfills the demand for bigger screens while maintaining affordable prices and energy-efficiency,” said Hiroshi Sasaoka, chairman at Sharp Middle East.

“The 80-inch AQUOS LED TV meets the consumer’s need for bigger flat panel TV. It is stylish, offers stunning picture quality, sound quality and we are proud to introduce it for the first time to the Middle East.”

“We are always seeking to strengthen our presence in the GCC and Levant region and our team is going through continued year-on-year growth supported by strong sales of our LCD TVs and other consumer electronics pillar products such as fridges, ACs, and PCI products,” Sasaoka said.

“More regional offices are being established to better cater to key markets across Africa and we are also growing as a team with more than 100 staff working for us in the MEA CIS region.”

Sharp’s new refrigerator features four doors, a touch panel control and eco-friendly and long lasting LED lighting. It offers a total of 724 liters of usable capacity for food and beverages storage.

In addition, the refrigerator is equipped with Sharp renowned Plasmacluster Ion technology (PCI) to ensure hygienic refrigeration and help keep food fresh for longer.

PCI Technology reduces levels of undesirable contaminants in the refrigerator’s interior such as airborne mould, fungi and adhering bacteria. – TradeArabia News Service