Dubai-based Chalhoub Group recently signed the agreement with House of Fraser to operate UK department store Beauty Hall in Abu Dhabi.

Retail Arabia International, the franchise owner of House of Fraser Middle East, signed the deal with Allied Enterprises, part of the Chalhoub group.

The store will open its doors in the World Trade Center Mall formerly known as Emporium Central Market, Abu Dhabi in February 2013.

Allied Enterprises currently operates Faces and Sephora beauty stores in the GCC and will perfectly complement House of Fraser’s impressive profile of brands, a statement said.

Nabil Daud, CEO of Retail Arabia, said, “High on quality and service – House of Fraser’s  first international store will be in the UAE and we at Retail Arabia want the customers within the region to get the same shopping experience as in the stores in UK.”

“Known for its mix of brands from luxury to popular, the store will have the same look and feel in all the sections thereby giving us an edge in extending a sophisticated and exhilarating shopping experience to our customers in the region.”

He further added that the aim is to offer excellent customer service which will be a perfect match to meet the high expectations of House of Fraser stores.

John King, the CEO of House of Fraser said, “The first international move for House of Fraser is incredibly exciting and we couldn’t have had a better partner than Retail Arabia. They bring in huge retail experience which is in sync with our philosophy.”

“The new store in this creative and thrilling location in Abu Dhabi will feature the latest designs seen in our new stores in Bristol and the recently refurbished Oxford Street.” – TradeArabia News Service