Logicom and APC by Schneider Electric, a global leader in power and cooling services, have renewed their distribution partnership, following three years of operations in Oman, Kuwait, Qatar, Bahrain, and Yemen.

The renewed partnership also sees Logicom extending its territory, by taking on APC by Schneider Electric’s brand distribution responsibilities in the UAE.

APC by Schneider Electric is the leading manufacturer of uninterruptable power supplies, environmental managements systems and data center solutions. Its products help protect critical IT infrastructure against many of the primary causes of data loss, hardware damage and downtime that organizations face. The Company has maintained its presence in the UAE for more than a decade.

“Logicom is delighted with the renewal of its partnership with APC by Schneider Electric. The move demonstrates their confidence in our ability to help grow their brand across the region,” said Demetris Demetriou, general manager of Logicom in Dubai.

“Since our partnership first began in 2009, Logicom has played an integral role in helping grow the prominence of the APC by Schneider Electric brand. Now that we are part of a select group of distributors for the UAE for APC by Schneider Electric, we are even more dedicated towards managing the expectations of our resellers and their customers.”

Logicom has appointed a dedicated in-house pre-sales engineer whose primary focus is to provide resellers with technical support, exclusively for APC by Schneider Electric’s line of products.

He will also provide front-line resellers with extensive information that they will need to deal with sales and support. This move will allow Logicom to ensure that its resellers are able to effectively sell APC by Schneider Electric’s solutions and provide value-add to its customers.

“We are looking forward to continuing our partnership with Logicom; their level of commitment and support for our brand has been exceptional during the last three years,” said Olivier Delepine, vice-president  UAE & Gulf Countries – APC by Schneider Electric.

“We count on our distributors to bring value added services to the table, and we are confident that Logicom will continue growing the APC by Schneider Electric brand.” – TradeArabia News Service