Fujifilm launched its all-new interchangeable lens camera system at the Gulf Photo Plus (GPP) 2012, a major photography event, in Dubai Knowledge Village.

Acclaimed photographer Zack Arias introduced the X–Pro1 camera to the public with a presentation followed by a live demo shoot unveiling the high quality camera. The camera has made its much anticipated UAE debut and is now available across the country.

“The X-Pro1 recently won several awards at the CES 2012 and was subject to international acclaim,” said Keitaro So, general manager, Fujifilm Electronics Imaging Division, Mena.

“We are anticipating the same response from the UAE market after the launch in partnership with GPP 2012. Zack Arias, the editorial music photographer, was kind enough to launch our camera here with his presentation and live demo shoot which enthralled audiences.”

“The X-Pro1 marks the re-entry of Fujifilm into the interchangeable lens system camera category, with award winning design and technology that lives up to our legacy of supporting the culture of photography.”

The top and base of the X-Pro1 are made from die-cast aluminium alloy which combined with high quality touches like precise engraving on the top-plate and hand-enamelled lettering on the lenses, underlines the fact that the entire Fujifilm X-Pro1 system is built without compromise.

The key features of this 16 Megapixel camera are its APS-C X-Trans CMOS sensor TM, a brand new X lens mount, Hybrid Multi Viewfinder and three prime lenses.

The GPP 2012 sees the world’s leading photographers visit the event to conduct workshops and give seminars from March 5 to 10. – TradeArabia News Service