LG Electronics (LG) unveiled the world’s largest OLED TV, which boasts of a display size of 55 inches, at the ongoing Consumer Electronics Show (CES) in Las Vegas.

Presenting the future of TV technology, LG said the new model offer more realistic colours, brighter picture and faster speed.

By incorporating LG’s 4-Color Pixels and Color Refiner features with LG Display’s advanced OLED (organic light-emitting diode) panels, the model generates the most natural colours of any TV set at a much lower price point than could have been achieved using the standard manufacturing process.

“Working closely with LG Display, we have a product which not only delivers on all the advantages of OLED over LCD but at a significantly lower cost than what could be achieved using existing OLED manufacturing technologies,” remarked Havis Kwon, president and chief executive officer of LG Electronics Home Entertainment Company.

"What sets LG’s TV picture apart from other OLED TVs is 4-Color Pixels and Color Refiner which work together to generate natural and accurate colors that are sharp and consistent," he said.

According to Kwon, the model is as aesthetically pleasing as it is technologically sophisticated.

"LG’s Slim and Narrow Bezel design gives the TV a sleek, minimal look and at only 4 mm thin and a mere 7.5 kg, LG’s OLED TV practically blends into the wall," he remarked.

“OLED is clearly the future of home TV entertainment and LG is very focused on making this exciting technology as easy as possible for consumers to embrace,” he added.-TradeArabia News Service