LG Electronics (LG) has unveiled its Prime Series of front loaders with innovative six motions washing in the region.

Part of LG front loaders range – washer, combo and steam - the Prime Series comes in three models with unique designs and innovative features catering directly to the needs of consumers in the Saudi and neighboring markets, said a statement.

The inverter direct drive motor technology saves up to 30 percent electricity and 40 percent  water, the company said.

The core technology of the inverter direct drive motor is directly linked to lesser parts within the motor granting the washing machine longer life, less noise and less vibration.

“LG Electronics has led the front load washing machine market for 17 consecutive quarters in sales and for 12 consecutive quarters in US,” said John Lee, president of LG Electronics, Saudi Arabia.

It new front loaders provide consumers with great flexibility in storage. Uniquely, it has the standard dimensions from outside with large drum capacity inside.

Additional features of the washing machine include allergy care, load sensing, baby care, delay start, and auto start.

The washing machines are now available in Saudi Arabia, the statement said. – TradeArabia News Service