Samsung Electronics said it has this year achieved a record annual mobile handset sales of 300 million units for the first time in the company’s history.

Samsung’s 2011 sales results cap a hugely successful year for the company across its entire handset portfolio, said a top official.

“We are incredibly proud of this record-breaking sales milestone and have exceeded the annual target announced early this year, which is testament to the enduring appeal of Samsung phones with consumers around the world,” remarked Shaher Dasouki, head of Mobile Phones Department at Samsung Levant.

“Our performance in the mobile industry remains unrivalled. Samsung is the only manufacturer bringing such an exceptional choice of handsets to customers across a broad range of platforms including Android, Windows Phone and Samsung’s own bada platform — and on a truly global scale. We look forward to extending this success going into 2012,” he added.

The company’s flagship smaartphones – Galaxy S and Galaxy S II – contributed significantly to the success, as the products have continued to gain popularity among consumers and propelled the Galaxy to one of the most recognized mobile brands in the world, said Dasouki.

The Galaxy S II, launched in 2011, set a new sales record for Samsung, generating 10 million sales quicker than any mobile device in the company’s history.

Meanwhile, Samsung’s portfolio of bada smartphones continues to gain sales momentum around the world, further boosted in 2011 with the launch of the newly upgraded bada 2.0, he stated.

'This year Samsung announced exciting new additions to the bada-powered Wave smartphone portfolio, including the flagship Wave 3 which is now available in Europe and continues to gain sales traction in all its launch markets,' he noted.

'In 2011, Samsung also pushed the boundaries of the mobile device category with product innovations such as Galaxy Note, a smart mobile device featuring the world’s first 5.3’’ HD Super Amoled display that retains all the portability of a smartphone while introducing a unique user-interface that combines touch-screen and pen-input technologies,' he added.-TradeArabia News Service