Dubai-based Al-Futtaim Watches & Jewellery has launched seven lines of Swiss-made Smalto watch collection manufactured by the world renowned Franck Muller Group.

The sophisticated fashion timepieces are positioned at an affordable luxury retail price point, a statement said.

Thomas Dotzek, senior general manager at Al-Futtaim Watches & Jewellery said this is the first time the exclusively designed Smalto Collection will be offered to the UAE market. The Smalto range will be available across all Al-Futtaim Watches & Jewellery stores in the UAE.

“We have designers who exclusively work for us on the Smalto range, providing it with a sophisticated look which will surely appeal to our UAE customers who will be seeing these timepieces for the first time in the UAE," said Patrick Steiner, brand manager Smalto Timepieces.

“The exclusive Swiss-made timepieces are marked at affordable prices, are manufactured in compliance with the highest Franck Muller quality standards and offered with a luxurious, value-adding gift box,” he added.

The three product segments – Core, Sport Edition and Mechanical – and a special colour-themed line by the name of ‘Symphony of Colours’ in total combine 14 lines: The Core segment includes timeless classic and signature lines, while the Sport Edition segment surprises the end consumers with two breath-taking, engineered sporty lines.

The product offer is balanced between gents and ladies styles, keeping in mind the local tastes, the statement said.

A number of distinctive features define each Smalto Timepiece: An iconic ‘S’ is engraved into the crowns and all case backs feature a unique crocodile skin texture. Cases are typically manufactured of several parts, which enhance the aesthetic appeal; while the strap features branded butterfly buckles.

Each line is named after an Italian city as a tribute to the significant Italian heritage of Paris-based fashion house Smalto. – TradeArabia News Service