Dubai-based Al Khayyat Investments, a leading holding company, has launched Kickers, a French brand which specialises in a wide range of footwear and clothing for the youth market, in Abu Dhabi Mall.

Al Khayyat Investments, which currently represents over 200 well-known international brands across the Middle East, said at the opening of the new store that an additional Kickers store will open in Dubai in the fourth quarter of the year in Dubai Festival Centre.

“Owned by Royer Group, Kickers was originally developed and launched in France back in 1970, creating an exciting new range of styles, including the ‘jean boot’ for the ‘blue-jean generation’, which challenged the traditional footwear of that time,” explained Laurent Cabioch, general manager of Fashion & Lifestyle at Al Khayyat Investments.

“The brand became such a success that, within one season, production capacity had to be increased from 300 to 12,000 pairs per month.”

“By 1974, Kickers was selling in over 70 countries, including many Middle Eastern countries, where the brand remains a popular choice. We are extremely pleased to have brought Kickers to the UAE, and in doing so, further increasing awareness of this dynamic brand in the Mena region,” he added.

Cabioch continued: “The originality and popularity of the brand has certainly encouraged us to bring Kickers to UAE. The brand stays true to its roots, defining itself as a lifestyle choice and a modern, authentic brand that transcends generations.”

Stéphane Brément, international director, Kickers said: “This is a major milestone in the international roll-out of Kickers that will expand the company’s reach in one of the world’s most vibrant regions.”

“We are delighted to have signed this agreement with Al Khayyat Investments and we look at this move as a springboard to further investment within the Middle East retail markets,” Brément concluded. – TradeArabia News Service