Liali Jewellery, a leading retailer of diamond jewellery in the UAE, has announced the opening of its first boutique in Abu Dhabi at Al Wahda Mall.

The launch at Al Wahda Mall, one of the most visible landmarks of the capital city, marks Liali’s 19th store in the UAE, said a company statement.

Speaking at the inauguration, Raed Baker, chairman of Liali Jewellery, said, 'This marks an important step in our growth as a jewellery company and continued commitment to our valued customers to bring our jewellery to places close to their residences.'

'The boutique houses Liali’s famous brands of diamond, pearls and colored stone jewellery, in addition to its celebrated diamond collections such as Nakshatra, Gili and Asmi, endorsed by popular Bollywood celebrities such as Katrina Kaif, Bipasha Basu and Priyanka Chopra,' he noted.

Liali plans to target Indian customers through these brands which will be sold at price points to match those in India, said Baker.

'Our location in Al Wahda Mall is accessible to all and the new boutique offers a wide range of fine and elegant jewellery collections that will surely attract a lot of jewellery enthusiasts in Abu Dhabi!,' he added.-TradeArabia News Service