Emaar Malls Group, the shopping subsidiary of Emaar Properties, has launched free iPhone applications which provide valuable information, news and views to elevate their shopping experience.

The applications are provided for Downtown Dubai, The Dubai Mall, and Reel Cinemas.

Nasser Rafi, chief executive officer, Emaar Malls Group said: “Emaar Malls Group has made significant strides with the technologies it offers its customers. From maintaining steady social media presence across various platforms, to providing services such as Wi-Fi complimentary to mall-goers, the newly introduced iPhone applications are a personal, direct, and effective method of reaching out to our audiences.”

“Drawing on the latest technological advancements, the iPhone applications have seen approximately 27,000 notable downloads since their launch, indicating the increasing interest in value-adding mobile technologies,” he added.

The Downtown Dubai iPhone app serves as the all-encompassing guide to Downtown Dubai, providing customers with the ability to explore venues for shopping, dining, accommodation, and entertainment, as well as an up-to-date schedule of events taking place.

From locating one’s favourite store to discovering what offers are available in-store, The Dubai Mall iPhone app allows one to browse The Dubai Mall events schedule, access information on the leisure attractions, and remind themselves where they parked.

Cinema-lovers can now browse show timings for now-showing movies at both The Dubai Mall and the Dubai Marina Mall, access information on upcoming movies, and reserve tickets seamlessly and in security with the Reel Cinemas iPhone app.

Currently comprising mobile services for iPhone users, the applications will be expanded to incorporate additional features and support other diverse platforms in due course, a statement said.

iPhone users can download the free iPhone applications through the iTunes App Store using their username and password, it added. – TradeArabia News Service