Sony Gulf, the leading consumer electronics brand, has forecasted the sale of 2.5 million Bravia units during the current financial year in the Middle East and Africa region.

It further estimated that its genre of Internet TV will capture 40 per cent of the projected total sales.

Sony has introduced 24 Bravia TV models, 19 of which are Internet-enabled TVs.

Sony’s global ‘Television Redefined’ proposition is based on the need for television to adapt itself to complete and complement the increasing variety of hi-tech entertainment options for the home.

Network, connectivity and 3D are the three pillars on which the new Sony Internet TV range rests along with a completely new picture enhancement technology, X-Reality that reproduces high quality and realistic high definition and 3D video and also enhances picture quality of low resolution internet content, a statement said.

“As viewers shift their preferences across different forms of entertainment available at home, the ability to provide a platform for watching HDTV or 3DTV, or enjoying apps and browsing the internet seamlessly on one device is crucial,” Osamu Miura, managing director, Sony Gulf.

“Our Sony Internet TV is a revolutionary range that meets this hi-tech consumer demand and provides a one-on-one relationship with content.  It is truly ‘Television Redefined’.”

“We also launched the next phase of our 3D strategy in earlier this year, where we see 3D becoming more personal. We will add more 3D products including 3D movies, music, games and television programming to further cement our leadership position in this segment. Consumers will be able to capture personal 3D content in the highest quality format and easily play it back on our expanding line of 3D enabled Bravia TVs,” he added. – TradeArabia News Service