Shell Lubricants, the largest branded lubricants supplier in the world,  recently launched an improved range of industrial and transmission lubricants and greases.

The new products promise to deliver enhanced performance and feature an innovative packaging design that helps customers easily and conveniently select the right products they require.

The new range of lubricants is based around key tiers – Entry, Mainline, Premium and Advanced, which often uses the latest synthetic technology. Each tier offers increasingly efficient levels of protection. Shell products such as Shell Tellus (hydraulic oils), Shell Omala (gear oils), Shell Corena (compressor oils), Shell Spirax (axle and transmission oils), Shell Gadus (a complete range of greases) and Shell Tonna (slideway oils) are structured around each tier.

“The newly improved range of lubricants enhances the customer experience right from the product labeling through to enhanced performance and extended equipment life,” said Amr Adel, general manager of Bulk Fuel & Lubricants in the Middle East, Central Asian States and Pakistan.

Shell has further revealed that it has refreshed all of its product line, removing products with overlapping applications or those whose technology had been replaced by more advanced formulas. Shell has also introduced new specialty and synthetic products that further improve the choices available to customers.

Developed through extensive research and fields tests, the new Shell lubricants deliver enhanced protection of engines and moving parts, while minimising downtime, resulting in more efficient operations. The new products are also developed to help extend maintenance intervals and prolong equipment lifetime, creating greater savings through minimised servicing costs.

The new pack labels and product guides have also been meticulously developed to incorporate new names, colour coding and visual icons that have been proven to help reduce the risk of misapplication in the factory environment and make it easier for mechanics to identify the right product. Moreover, the standardised packaging across the entire range of products also makes storage and stacking a lot easier.

Shell was recognised as the world’s number one supplier of lubricants in 2010, the fourth year in a row it has held this title.-TradeArabia News Service