Toys R Us is looking to raise around $800 million in an initial public offering in April, though a final decision has not been reached, the New York Post said..

The New Jersey-based retailer, which operates stores under its namesake brand and the Babies R Us and FAO Schwarz labels, had put off plans for an IPO in 2010.

'Toys R Us took more market share from competitors last year than they have in the past 20 years,' said one source the Post described as close to the company. 'But I don't think they were satisfied with how they did on the profit level.'

Toys R Us spokeswoman Kathleen Waugh said the company could not comment on the matter.

For December 2010, Toys R Us reported a 5.4 per cent total sales rise at its US unit as it lured holiday shoppers away from No.1 toy retailer Wal-Mart with more temporary stores and exclusive toys. But same-store sales fell 5 per cent at its international segment.

Overall, a tough 2010 holiday season had margins hit across the toy industry by bargain-seeking, recession-hit consumers.

So the economic environment has stoked continued debate between management and owners at Toys R Us about whether this is the best time to re-launch an IPO, according to a source briefed on the situation, the Post reported.

Toys R Us was taken private in 2005 by Kohlberg Kravis Roberts, Bain Capital and Vornado Realty Trust in a $6.6 billion deal. In May 2010, the company filed to raise as much as $800 million in an IPO. But that was not launched.

Toys R Us's net loss widened to $93 million in the third quarter ended on October 30, 2010, from $67 million a year earlier. While sales were up 1.9 per cent in the period, total operating expenses rose about 9.4 per cent.

Last fall, the retailer opened 600 smaller 'pop-up' stores that added to the more than 850 larger year-round stores it operates in the United States, the Post said.-Reuters