Abu Dhabi-based Baniyas Investment and Development Company (BID) has signed up Landmark Group, a leading retail and hospitality conglomerate, to open seven new outlets at its upcoming Bawabat Al Sharq Mall.

BID, the investment arm of the Bani Yas Sports Club, said Landmark Group, occupying over 5, 345 sq m of retail space, will unveil the world’s most recognized brands at Bawabat Al Sharq Mall in Baniyas City.

Besides Centerpoint, a destination store, which brings together the group’s core retail brands Babyshop, Shoe Mart, Splash and Lifestyle, Landmark will also open outlets for Max, Shoexpress and restaurant brand Zafran, which will add to the dining experience.

Wael Tawil chief execuitive officer of BID said, 'Bawabat Al Sharq Mall will be the centre of excellence of BAS and a true reflection of our culture, offering the best shopping and entertainment experiences to our discerning customers.'

'We have been extremely selective in choosing our tenants and outlets as we want the residents of Bawabat Al Sharq and the visitors of our mall to get only the best available options. Our tie up with Landmark Group is aligned with our commitment to provide the perfect mix at the first of its kind destination mall in Baniyas,' he noted.

Manu Jeswani, director of Landmark Group said, 'Our association with BID is a step in the direction of our growth strategy. The mall is expected to be the ideal destination for lifestyle shopping, offering the residents of Baniyas and its surrounding areas an easy access to the most reputed retail outlets.'

'Our presence at the mall perfectly fits our brand portfolio and matches with our concepts as well. We are looking forward to a mutually beneficial partnership with Baniyas Investment and Development Company,' he noted.

The mall will host over 339 prime retail shops and facilities spread across two floors and covering 70,000 sq m of gross leasable area. It will also feature Souk Al Megnas, a distinctive traditional souk covering 4,500 sq m.-TradeArabia News Service