Samsung Electronics announced that Samsung Apps, the world’s first application store for the television, has reached its two millionth TV application download globally.

The milestone is the latest in Samsung’s Smart TV category leadership, which was on full display at the Consumer Electronics Show in Las Vegas last month.

Samsung reached the two million mark within a year of the launch of Samsung Apps and the number of apps downloaded has doubled since November, when it reached one million downloads, a statement said.

Samsung Apps allows users to purchase and download applications from a wide variety of content and service providers, directly from their Smart TVs. Samsung Apps features around 380 applications designed for Smart TV, of which 259 are free, the statement added.

“Interest in applications on Smart TV increased at a tremendous pace during the holiday season. Samsung Apps reached one million downloads in just 268 days in November. The two million-mark was reached just 53 days later.” said Justin Shaw, head of TV division at Samsung Gulf Electronics.

“Samsung’s leadership role in this category has paid off and allowed us to provide new experiences for consumers that are more rich and integrated than any before.”

Some of the most frequently downloaded applications from Samsung Apps are YouTube, ESPN, AccuWeather and Google Maps, showcasing global demand for Samsung Smart TV entertainment experiences across popular consumer hobby areas – sports, movies and gaming.

After reaching one million downloads, consumers have downloaded an average of 100,000 applications every five days.

To spur Smart TV innovation, Samsung is also working closely with the developer community to bring new applications to the Samsung Apps library.

Throughout 2010, Samsung held “Free the TV Developer Days” around the world, bringing together developers and notable leaders across the connected TV ecosystem to discuss and plan for the next era of Smart TV. – TradeArabia News Service