Al Rashid Group, a division of Landmark Retail, the region’s leading retail and hospitality conglomerate, has launched Shukran, its rebranded customer rewards programme.

Previously known as the Centrepoint Privilege Club, Shukran is being rolled out in a phased manner across the GCC.

Shukran is the region’s leading loyalty programme promoted by a retail business group; its presence spanning 7 countries, over 800 outlets and covering over 1.5 million members. The programme will encompass the existing member-base of the Centrepoint Privilege Club, and add new members as it is launched; in the fashion, lifestyle, food, hospitality and leisure space.

“We have redesigned the programme to now offer a much wider array of benefits and rewards. Shukran will be the region’s largest and most rewarding customer loyalty programme,” said Vipen Sethi, CEO Landmark Group.

The programme is being launched with exciting new brands across retail and hospitality such as Max and Shoexpress besides the pre-existing Centrepoint, Mothercare, Shoe Mart, Splash, Lifestyle, Home Centre, Q Home Décor, New Look, Koton, Ecco, Pablosky, Dumond, Kurt Geiger, Bossini, Lee Cooper and Sarah along with Food courts.

With Shukran, members can earn up to 100 points for every 10 Bahraini Dinar they spend. The most exciting part of the programme for members is that they can earn points even during sales and promotions. These points can be redeemed through reward certificates sent to members every quarter.

In its first phase, the re-launch was rolled-out in Kuwait, Oman and Qatar, followed by the second phase launch in Jordan, Bahrain and UAE. The loyalty programme will also be re-launched in Saudi Arabia by end of this year.-TradeArabia News Service