Villeroy & Boch, the European premium brand, recently re-opened its newly-refurbished tableware store at the Mall of the Emirates.

The refurbished store features the latest fixtures and decoration of Villeroy & Boch, and reflects the latest international Villeroy & Boch store concept, showcasing the brand’s three different lifestyle concepts - Classic, Country and Metropolitan.

The refurbishment of the store is part of Villeroy & Boch’s long-term strategy with their regional partners SARA General Trading Establishment, to become the leading premium brand for tableware products in the region.

Further expansions over the last few months include the extension and refurbishment of the Beirut store in Verdun, and the opening of a new 170 square-meter store in 360 Mall in Kuwait. The latest store opening in Kuwait is the company’s 29th showroom in the GCC and Levant area.

“We are very excited to announce the re-opening of our refurbished store in Mall of the Emirates as it helps to showcase Villeroy and Boch’s latest lifestyle tableware collections to our customers, whilst establishing closer contact with interior designers,” said Nicolas-Luc Villeroy, head of tableware division Villeroy & Boch.

“We are also pleased to be able to showcase novelties such as Samarkand and White Lace in the store for the first time in the region. Samarkand fuses Oriental folklore with European tradition while White Lace displays an essential feel for style with a gracious decor. Both ranges are very classic, but modern at the same time, and feature a reserved opulence,” added George Sakellaridis, export manager tableware division Villeroy & Boch.

the store also has a wide selection of glassware and cutlery to perfectly match the porcelain, and a gift selection for every occasion.

Villeroy & Boch will also be introducing their popular Christmas collection for 2010 over the coming months.-TradeArabia News Service