Emaar Malls Group, famous for its flagship development, Dubai Mall, is running attractive promotions as part of this year’s Dubai Summer Surprises shopping festival.

Emaar's promotions during this year's DSS include the ‘All that Glitters is Gold’ SMS Campaign at The Dubai Mall, Dubai Marina Mall, Souk Al Bahar and Gold & Diamond Park.

By spending Dh200 at any of the four malls, customers will have the chance to win weekly prizes including return Emirates Business Class tickets to the golden cities of Amsterdam, Prague or Madrid, gold bars and gold watches. There are three grand prizes, to be drawn on August 8 - a luxury gold watch, two return Emirates Business Class tickets to one of the three ‘golden’ cities in Europe and a luxury jewellery set worth Dh50,000.

The Dubai Mall is also hosting a variety of entertainment activities including exhibitions, fashion shows, interactive performances and various entertainers, as part of DSS.

The mall hosted the DSS signature event ‘Sheila & Abaya Fashion’ between July 8 and 11 and visitors to the mall can experience Emarati culture at its best with ‘Min Bladi Al Emarat’ - another DSS signature event that will go on till July 26.

The mall is also having musicians, mascots and live entertainment throughout the mall, creating a fun, exciting atmosphere for the entire family.-TradeArabia News Service