Luxury Swiss watchmaker Roger Dubuis made its foray into the Middle East region with the unveiling of new timepieces from its best selling 'EasyDiver' collection at a glittering event held at Atlantis, Dubai.

Speaking at the event, Roger Dubuis CEO (Manufacture), Matthias Schuler, said: “Today’s launch of our new watch collection is our first foray into a highly competitive market for luxury such as the Gulf. We are confident that our brand’s combination of watch making precision and bold design will find loyal trendsetters in this market.”

Schuler said with expansion plans across the Middle East in the pipeline such launches are part of a series of initiatives for Roger Dubuis towards making its mark in the Middle East’s connoisseur markets in Haute Horlogerie.

He pointed out that Roger Dubuis represented the highest standards of watch-making excellence in international markets.

Six new timepieces of the EasyDiver collection were presented at the event.

'Whether forcefully virile in black version or delightfully summery when clad in purple, Roger Dubuis pursues it’s avant-garde path combining trendy design with traditional Geneva-sealed movement,' Schuler added.-TradeArabia News Service