Plug-Ins, a leading Dubai-based retailer of multi-brand consumer electronics and an Al-Futtaim group company, has witnessed a huge uptake in the demand for HD televisions.

It expects the trend to continue during the Dubai Summer Surprises (DSS), a major shopping and family fun extravaganza, which sees Plug-Ins promoting several promotions and bundle offers.

“The advent of global events such as the soccer world cup and the English Premier League in August, coupled with the general price declines are a strong influence on the robust demand for flat panels TVs, especially HD TVs,” said Gaurav Malaviya, head of marketing and buying, Plug-Ins.

“I’m sure this trend will continue through DSS and well into the final quarter,” he added.

Malaviya said although he expected LCDs would dominate the market until the end of this year, LED panels would take over the major share of the market by the beginning of 2011.

He said smart-phones is a high growth area in the mobile phone segment and the sales of these instruments have been very good.

As part of its DSS offer, Plug-Ins’ customers on a minimum purchase of Dh300 ($81.70) will receive a raffle coupon to enter a draw to win a trip for two to any one of the New Seven Wonders of the World located in Italy, Mexico, India, Jordan, China, Brazil and Peru, a statement said.

In addition, there are several weekly prizes of Panasonic plasma TV’s and Lumix cameras to be won, it added. – TradeArabia News Service