Award-winner Pure Gold Jewellers will give free diamond jewellery this summer from June 17 to August 7, in a new promotion which offers upto 100 per cent discount.

Customers who buy items from the Pure Diamond Jewellery collection will receive a guaranteed discount of 60 per cent plus a scratch and win card through which they can receive a discount figure higher than 60 per cent going up to 100 per cent discount.

“Every customer will be a winner because of the assured minimum discount of 60 per cent. Additionally, everyone will get a higher discount through the scratch card and many will be very lucky when they get the jewellery for free if they scratch a card with the 100 per cent discount,” said Karim Merchant, CEO and managing director of Pure Gold Jewellers.

Last year, Marwan Ahmad Ali, a UAE national, received the 100 per cent discount on a diamond jewellery set worth Dh20,000 at the Pure Gold Jewellers outlet at Mercato amongst many others.

The Pure Diamond Jewellery collection is inspired in 18-karat yellow and white gold embedded with original Belgian cut diamonds. These special diamonds are available in a variety of colours, carats, shapes and expert cuts that include the princess, marquise, rounds, baguettes and pears, explained Merchant.-TradeArabia News Service