Luxury Swiss watchmaker Roger Dubuis said that Mistal, a leading distributor of luxury watches, will be the sole point of sale in Muscat for its best selling collection of watches.

Mistal is a unit of the Ajit Khimji Group, whose core activities include investments, luxury watches, jewelry retail and joint ventures.

“We have identified the Gulf region as a highly competitive market for luxury and are confident that our brand’s combination of watchmaking precision and avant-garde design will find loyal followers in Oman,” said Matthias Schuler, chief executive officer of manufacture Roger Dubuis.

“This partnership with Mistal will help us to achieve further growth within the Sultanate and we look forward to the year ahead,” Schuler added.

With expansion plans across the Middle East in the pipeline, the new partnership is part of an aggressive push by Roger Dubuis to make its mark in the Middle East’s connoisseur markets, a statement said. – TradeArabia News Service