Emirates in $82m AC Milan shirt deal
Dubai, February 13, 2010
Dubai government-owned airline Emirates said it had signed a four-year 60 million euro ($82 million) shirt sponsorship deal with AC Milan.
The Arab world's largest airline, which also sponsors English club Arsenal's stadium in London, will replace Austrian online betting group bwin as AC Milan's shirt sponsor from July, it said on Friday.
Emirates previously sponsored AC Milan in 2007. It already sponsors Paris Saint Germain and Hamburg SV, while in 2004 Emirates and Arsenal signed the biggest club sponsorship in English football.
The deal does not include the sale of a stake in the club as some media outlets had previously reported, a source said.-Reuters