Pure Gold Jewellers, the award-winning customer service jewellery retailer, has opened its 45th outlet in Dubai at Deira City Center.

The new outlet will display a large collection of diamond jewellery designs in competitive price ranges as well as exclusive jewellery collections. The store is expected to stock over 5,000 diamond jewellery pieces.

“We are pleased to announce the opening of our new outlet in Deira City Center which will offer our customers the best quality and lowest priced diamond jewellery with world class service and after sales policy,” said Firoz Merchant, chairman of the group.

Earlier this year, Pure Gold opened three stores in Abu Dhabi and one in Al Ain. Another store is scheduled to open in Doha by the end of this year, part of the company’s target of opening 35 new stores in Saudi Arabia and Qatar beginning next year.

Pure Gold Jewellers, one of the fastest growing jewellery houses in the UAE with over 75 outlets across the GCC, is well-known for its value for money product range. All of Pure Gold Jewellers’ diamond solitaire range is certified by the International Diamond Laboratories. The retailer also offers its customers lifetime repair and exchange guarantee policies.

La Moda’s latest outlet in Deira City Center is Pure Gold Group’s 16th store in the UAE.-TradeArabia News Service