Leading luxury Swiss watch brand Tag Heuer recently opened its first boutique in Abu Dhabi and the eighth in the Middle East at the Abu Dhabi Mall.

“Together with our own boutiques we now have over 130 point of sales in the region in conjunction with our distributors making us one of the foremost luxury brands in the region with one of the widest regional distribution network,” said Eric Vergnes, general manager of Tag Heuer Middle East.

The interior of TAG Heuer’s 600 sq ft boutique Abu Dhabi boutique makes ample use of glass and stainless steel along with mesh materials and giant posters of FI champion Kimi Raikkonen and UAE rally champion, Mohammed Ben Sulayem.

“We are gearing up for the regional economic recovery,” said Vergnes.

“Abu Dhabi is proving to be a resilient market not adversely affected by the global downturn. The current bounce back of oil prices will prove to be a boon for the luxury sector,” he added. – TradeArabia News Service