Perfumes Y Diseno, a major European cosmetics and perfumes company, has opened a Dh11 million ($3 million) Middle East distribution office - PYD Middle East Distribution -  at the Dubai Airport Freezone (DAFZ).

“Growth in cosmetics and perfumery business in this market has grown tremendously in the last couple of years up to as much as 10 times in value and we have set up a regional office at Dubai Airport Freezone to take advantage of the fantastic growth and opportunities available in this market,” said Bashir Tahboub, managing director of PYD Middle East Distribution.

“Perfumes Y Diseno is a major European cosmetics and Perfumery Company established 25 years ago in Madrid, Spain. The group’s turnover last year was Dh552 million ($150 million).”

He said Perfumes Y Diseno distributes cosmetics and perfumes in the ME, US, Central and South America and Russia. “PYD Middle east represents three high end perfume brands J Del Pozo, Roberto Verino and Tous.”

PYD Middle East plans to enter into tie-ups with retail chains in the UAE and all over the Gulf.

“Everything can be done under one roof at DAFZ from immigration, customs, logistics, bank branches, post office counters and logistics everything is here. Another important thing is that the environment is high end from the quality of the offices and the amenities,” he said.

“Most of our clients are long term tenants and recently, we have seen an increase in the number of international companies increasing their office space in anticipation of a rebound after a severe global economic downturn,” added Ibrahim Ahli, director of Marketing at DAFZ.-TradeArabia News Service