Brother International Corporation Gulf (BICG), a leading developer of printing and digital imaging products, recently hosted a business planning workshop for its key distributors in the region.

The workshop involved discussions on how to increase market share, raise profit margin and drive growth in the MFC (multi function centre) market.

A total of 20 distributors from different countries across the Middle East and Africa attended the workshop, where top management officials from BICG announced the company’s strategy to focus on high-end inkjet MFCs printer market as well as colour laser MFC segment in the year ahead.

In addition, BICG reiterated the importance of maintaining the current level of product movement for mono laser MFCs, and revealed plans to undertake massive eMarketing initiatives across the region.

Furthermore, the company announced its plans to roll out more attractive incentives to reward partners who achieve the highest sales performance in high-end inkjet and laser MFCs.

BICG also awarded its top regional partners during the event, including Bahrain-based Almoayyed Commercial Services for its significant contribution to the colour laser printer market share in the region.

Other winners at the event included Jumbo Electronics of UAE, Electronic Business Equipment of Lebanon and Al Maktaba of Saudi Arabia, who won gold, silver and bronze partner awards, respectively.

“This effort to acknowledge the accomplishments of our regional partners is part of our strategy to continuously encourage target-driven collaboration with them,” said Shinji Tada, managing director, BICG.

“We believe in providing ample motivation to strengthen their commitment and help us surpass the record we have set in the financial year April 2008 to March 2009, when we achieved six per cent annual growth.”

“All our strategic partnerships, in addition to the loyalty of our regional customers, play a substantial role in achieving our goals, and this is our motivation to craft more creative ways to maintain their loyalty and support,” concluded Tada. – TradeArabia News Service