Sanyo said the company, as part of its new growth strategy, aims to generate up to 30 per cent of the sales contribution from the Africa /CIS region in Sanyo Gulf’s total sales within the next three years.

Sanyo is a leading company in providing eco-friendly energy, environment and lifestyle applications.

The new growth plan builds on the achievements of Sanyo Gulf, a fully owned subsidiary of Sanyo established in 2004 to manage the company's operations in MEA and CIS countries, which has boosted Sanyo's market value in the region.

Sanyo revealed that it will focus on enhancing its core product strategy and cultivating untapped high-potential markets in the MEA region to maintain profitability and offset the impact of the global economic downturn, which has affected other key markets around the world.

Among the core product categories to be aggressively marketed in the region include Sanyo's new dual camera series, LCD projectors, solar based energy solutions, and commercial air-conditioners.

Takeshi Hirao, (vice president of Sanyo Electric Company,  Japan) and chairman of Sanyo Gulf, said: "Our new growth strategy largely revolves around three key areas, which are market penetration, market development and strong focus on core products."

"Furthermore, we are consolidating and expanding Sanyo's customer base by strengthening our partnership with hyper markets and power retailers of consumer electronics and digital products in the region."

"We have also created a dedicated business-to-business team to facilitate pre and post-tender services to our distributors, key developers and other clients. Customer retention equity  is another key component to our long-term growth, which is why we have likewise reinforced our regional after-market support in our Dubai office for faster response time."

"Moreover, the 'Think GAIA' campaign has also been intensified to promote Sanyo's brand vision to be a global leader in delivering energy, environment, Health care solutions," he added.-TradeArabia News Service