Companies in the GCC have seen 29 per cent increase in customer retention by implementing effective loyalty programmes, according to statistics released by Loylogic, a leading loyalty solutions provider.

Loylogic is offering modular, scalable and full international loyalty solutions and services to assist organisations across industries including financial, travel, retail and telecom in reaching their business objectives amidst the current economic downturn.

The company aims to achieve this through re-engineering existing loyalty programmes or launching new innovative loyalty schemes.

Backed by more than 70 combined years in designing, implementing and operating loyalty programmes, Loylogic has grown into a pioneer of the loyalty industry through its innovative reward solutions, such as ‘Loypay’, a revolutionary and patent pending reward payment technology that allows for fully flexible points-plus-cash reward payment.

By utilising technology and proprietary loyalty methods, Loylogic is able to increase the value of the loyalty programme’s miles or points, making each individual programme currency perceived to be as valuable as cash.

In addition, the company provides a full range of solutions and consultancy services, which allows organisations to launch fully customised loyalty programmes to specifically suit companies’ specific needs and restraints.

“Our goal is to help companies provide a more valuable loyalty currency to their customers, and thereby boost their sales revenues,” said Mamoun Masarweh, general manger, Loylogic Middle East.

“By empowering regional businesses with the ability to steer deferred revenues and increase customer satisfaction through an easy-to-integrate loyalty solution that combines state-of-the-art patented technology and services, we aim to contribute to the growth of the region’s economy, while growing our business and the customer loyalty programme market in the process,” he added.

Loylogic’s success stories in the region include the ‘Etihad Guest’ loyalty programme - the award winning frequent flyer programme by Etihad Airways, the national airline of the UAE, which recently won laurels at the 21st Freddie Awards 2009 in Fort Lauderdale, Florida, replicating its success of the previous years.

Loylogic innovations helped ‘Etihad Guest’ win as many as four Freddie Awards, including the coveted awards for best website and best award redemption.

The ‘Etihad Guest’ loyalty programme integrates with Loylogic’s massive online rewards catalogue featuring a network of close to 200 reward merchants worldwide that offer over 2,000 merchandise, experience, charity or auction rewards.

Furthermore, the programme also involves Loylogic’s ‘Slider’ tool that allows members to select whatever combination of cash plus miles to complete their purchase. The ‘Slider’ offers members full flexibility to complete a transaction and instant redemption; redemptions with little as one mile are possible.

In addition, the underlying Loypay-algorithm generates values of up to $100 per mile spent, a value that no other programme in the industry can match.

“Beyond the specifications and objectives of our clients, we build loyalty programmes based around the core values of providing more flexibility, less restriction, more responsiveness and much more rewards,” said Masarweh.

“The success of our collaboration with a leading company such as Etihad Airways underlines our capability in providing attractive programmes that generate higher sales and revenues for organisations that operate on a massive scale.”

“We are working towards educating organisations on how loyalty programmes can help them reduce mass marketing spend and benefit more on efficiently hitting their specific target market,” Masarweh said.

“We are also optimistic that the excellent initiatives being undertaken by regional governments to