Kaizer, a global brand with a premium collection of handcrafted leather accessories, plans to roll out boutique stores across the UAE in the next three years including travel retail outlets within the region.

“Our resounding success at the corporate level led us to explore the booming retail sector. We plan to enhance our brand equity and facilitate product line extensions,” said Kaizer Federal, managing director of  Kaizer.

He was speaking at the launch of its first boutique store at Mercato Mall, Jumeirah Beach Road in Dubai.

The store, also named Kaizer, showcases the international lifestyle brand Braun Buffel of Germany as well, which has over a century’s heritage in handcrafted leather goods.

“By choosing to come to Mercato, Kaizer underlines the true refinement it pursues in its product line,” he pointed out.

“We are positive that the twin brand store will shortly develop as a one-stop shop, gratifying buyers who wish to make a fashion statement with their leather lifestyle accessories,” he explained.

Even while bearing a high functionality quotient, Kaizer’s Zenith, Duncan and Celene collections incorporate the latest style trends and target an untapped niche in the premium-value retail segment.

The 25-year heritage of the Kaizer brand is evidenced in the precise cuts, impeccable stitching and luxurious feel of its articles, each of which is offset by the brand’s signature crest symbol, he added.-TradeArabia News Service