Equss to open first boutique in Dubai
Dubai, May 11, 2009
Equss Jewellery, a leading Australian fashion jewellery brand, will open its first Dubai boutique at Sunset Mall.
The flagship outlet will feature its wide range of fashion jewellery and accessories made in sterling silver and 18ct gold.
“Dubai is the center of fashion and haute couture in the Middle East. Our objective is to position our brands at prime locations, where customers will be able to appreciate the quality of craftmanship and variety of designs Equss brings to them,” said Rajkumar Pancholia, of Federal Arabian Agency/Arabian Trading Agency.
“Sunset Mall, with its unique location in Jumeirah, gives us an ideal ambience to market the new range of Equss jewellery,” he added.
“We strongly believe that we have an array of exquisite designs that will appeal to Sunset’s customer profile of individuals who appreciate the finer details in life. Sunset has several five-star hotels in its vicinity, which is another plus point, as it will not only attract the local affluent Arab and expatriate community but tourists as well.”
Equss’ collection comprises of Tahitian pearls, brilliant diamonds set in 18 K gold or sterling silver, and sparkling crystals and cultured pearls to dazzle and capture attention at any event.
Fresh, eye-catching designs have been applied to Equss watch collections and leather accessories, catering for consumers who are conscious of both quality and latest fashion trends.
The range also includes earrings, bracelets, pendants and necklaces in a wide range of styles and designs. – TradeArabia News Service