Damas, a renowned jewellery and watch retailer, has announced the successful opening of nine different stores at Dubai Mall, one of the world’s largest shopping malls.

The massive retail undertaking reflects Damas’ store network expansion strategy which aims to solidify its position as the leading jewellery distribution network in the Middle East, said a top official.

Damas operates 467 stores in 18 countries around the world.

Tawhid Abdullah, chief executive officer and managing director, Damas International Limited, the move comes as part of its growth plans that are based on organic store openings.

'The distinctive formats of these stores are also in alignment of our strategy to increase our market share,' he remarked.

Damas’ unique business model enables it to appeal to multiple customer segments.

The new nine outlets cater to a wide range of customers of different nationalities and socio-economic backgrounds and introduce a new format – Damas Concept Shop.

The Concept Shop houses Damas’ own brands and will showcase Damas’ diamond and gold new creations.

The other stores opened are: Damas 18K, Damas Les Exclusive, Paspaley Pearls, Tiffany & Co, Graff, Folli Follie and Leo Pizzo and Damas Italia, houses Italian brands such as IOSI, Porrati and Nouvelle Bague.-TradeArabia News Service