The Benetton Group is bringing the sophisticated Italian couture brand Sisley to the UAE this month, a brand expected to appeal to the growing affluent community in the Gulf States.

Internationally renowned for its high-quality design, style, and tailoring, Sisley is a trend setting brand with bold, inspirational collections full of fashion ideas for those looking for something different, said a statement.

Every season, Sisley launches men’s and women's collections with the basic objective of always being in tune with those who follow fashion and like to keep up with the latest international trends.

“Sisley is designed for men and women aged between 18 and 35 who are looking for high quality Italian couture for work, evening, and casual occasions without the couture price tag,” said Ajai Kumar Dayal, general manager – retail and marketing, Easa Saleh Al Gurg Group, distributors for Sisley and United Colours of Benetton.

“The Sisley collections are made from a mixture of natural and manufactured yarns such as pure wool, silk and jersey – easy to wash and wear fabrics that are perfect for the UAE’s climate and always look great,” added Dayal.-TradeArabia News Service