Areeq Dubai, an exclusive event which brings together prestigious watch and jewellery brands as part of Dubai International Jewellery Week will showcase the latest men’s collections from the Middle East and around the world.

Following the trends set by big names in the music and sporting worlds, more and more men are now looking to accessorise their look with jewellery. As men spend more time grooming themselves, the men’s jewellery industry has witnessed significant growth.

It’s not just amongst fashion-conscious youth, however; men’s jewellery today can be seen on the basketball court or in the boardroom.

Influenced by modern pop culture, the more traditional, formal looks of yesterday have been overtaken by more modern, sleeker designs using alternative metals such as titanium and stainless steel, or colours such as black, mixed with diamonds and other precious stones.

Watches remain the most popular items in any men’s jewellery line and will feature heavily at Areeq Dubai. Dunamis Time Pieces, the Lex Diamond Watch, designed by Jordanian master jeweller Alexander Nasrawi and Dubai-based Dhamani Jewels will showcase their special range of men’s watches.

Dhamani’s men’s range also includes rings, cuff links and accessories which feature diamonds set and styled in masculine designs.

Other notable exhibitors include La Reina Collection, based in Los Angeles and Jacob & Co, brought to the UAE by Bin Hendi Enterprises, who will display rings, cufflinks, bracelets and pendants encrusted with diamonds and coloured gems.

Areeq Dubai will be held from November 13 to 15.-TradeArabia News Service