Fashion Avenue at The Dubai Mall is all set to host the region’s largest collection of haute couture including Chanel, Gucci, Armani, Versace, Dolce & Gabbana and Ralph Lauren.

The Dubai Mall is the flagship development by Emaar Malls Group and will be the region’s largest shopping and entertainment destination when it opens its doors on October 30.

Fashion Avenue is a dedicated precinct where the world’s most prestigious fashion retailers will open their Middle East signature stores extending up to 9,000 sq ft in size – some being their largest concept stores in the world.

A dedicated VIP entrance leads directly into the Fashion Avenue main atrium, an architectural marvel featuring onyx cladding, white marble flooring and high-grade carpeting.

“Fashion Avenue at The Dubai Mall will position Dubai as the region’s fashion capital. With the largest collection of luxury retailer brands of any mall in the region, Fashion Avenue will be a platform for the local fashion trade and a magnet for international trendsetters,” said Yousif Al Ali, general manager, The Dubai Mall.

Fashion Avenue will be spread over 440,000 sq m and will have more than 70 signature fashion stores.

A state-of-the-art, 20-metre long Fashion Catwalk with modern multimedia features is being readied, which will serve as an ideal launch pad for unveiling new collections, hosting product launches or VIP functions.

The Dubai Mall will have over 1,200 retail outlets and 160 food & beverage outlets spread over a gross leasable area of 3.77 million sq ft. The mall is an integral component of Downtown Burj Dubai, a 500-acre mixed-use development anchored by the iconic Burj Dubai, the world’s tallest building.-TradeArabia News Service