Mall officials expect retail sales to double and even exceed expectations during ‘Eid in Dubai’, the new initiative launched by the Dubai Shopping Festival Office (DSFO).

The festival is part of a broader strategy to strengthen Dubai’s position as a year-round global tourism, trade, and cultural destination.

The first-of-its-kind concept is designed to make Dubai the first and foremost choice for Eid holiday seekers and augment the retail trade sector through notable sales during the Eid period.

“Shopping malls are among the key destinations that draw in large numbers of visitors into Dubai. With festive embellishments and decorations on store and mall facades during ‘Eid in Dubai’, Dubai’s visitors will enjoy the true spirit of Eid-Al-Fitr,” said Laila Suhail, chief executive officer of DSF Office.

“In addition to the decorations, shopping centres will hand out Eid sweets and  retail outlets will welcome visitors and shoppers with the traditional 'Eidakom Mubarak' greeting, creating an environment of celebration for all,”  she said, noting that Fuwallat-Al-Eid – the traditional way of welcoming guests during Eid, - will be observed in Dubai Festival City.-TradeArabia News Service