Damas, the leading international jewellery retailer in the Middle East, has lent its full support to the ‘Eid in Dubai’ campaign spearheaded by the Dubai Shopping Festival Committee.

'As a sponsor of ‘Eid in Dubai’ campaign, Damas has drawn up a grand promotion highlighted by the launch of a limited edition Eid pendant from the Crystal Aya Collection, a special raffle draw and a charity project that would benefit the UAE Red Crescent,' said Tawhid Abdullah, managing director of Damas.

The focal point of the grand promotion that runs until October 5 is the limited edition Eid pendant from the Crystal Aya collection – a special creation that bears the world’s smallest complete rendition of the Holy Q’uran.

Crafted in 18 carat gold and accentuated by choice diamonds, Oud wood, turquoise, malachite, agate as well as white and black mother of pearl, the stunning Eid pendant is available in 89 shops across the UAE and select shops in  Qatar, Bahrain, Oman, Kuwait and Saudi Arabia.

'What makes owning an Eid pendant even more significant is that a contribution of AED100 is made to the UAE Red Crescent with every purchase,' he added.

In keeping with the theme of ‘Giving’, Damas will raffle off 18 all-expenses-paid trips for two to Saudi Arabia (Umrah), Turkey, Maldives or Egypt and 3 kilos of gold as daily and weekly prizes, respectively.

Damas has also partnered with HSBC, Citibank and Mashreq banks to offer interest-free credit for Eid  purchases of diamond and gold jewelry.-TradeArabia News Service