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Baume & Mercier unveils new collection

Dubai, September 7, 2008

Baume & Mercier has launched the new William Baume Collection of three new watches, as a tribute to its founder. 

These all-new Haute Horlogerie models evoke the tradition of one of the ten oldest Swiss watch brands, whose origins date back to 1830, said an official.

The new collection includes the specially crafted, limited edition models of Ultra-thin, Retrograde and Tourbillon.

The modern-day brand earned the watch industry’s highest quality certification, the prestigious Poinçon de Genève, way back in 1921.

It was in 1830 that the “Frères Baume” watchmaking “comptoir” was founded in the Swiss Jura village of Les Bois. In 1918, the company became Baume & Mercier in Geneva under the leadership of William Baume, representing the third generation of a watch company that was one of the most important of its era.

The Baume brand won gold medals at the Universal Exhibitions in Paris, London, Philadelphia and Geneva with its complication watches – tourbillons, minute repeaters and perpetual calendars – and was repeatedly successful in what was then the most famous chronometry competition of them all: the one held by the Kew Teddington Observatory London.

In 1892, Baume won the absolute precision record – that was to remain unbeaten for 10 years – for its keyless chronometer with tourbillon escapement, according to a statement.-TradeArabia News Service




Tags: Baume & Mercier | watches | William Baume Collection |

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