Leading fragrance maker Amouage, may be forced to think of alternatives due to the drastic fall in availability of frankincense, revealed a company official, a report said.

Getting frankincense is becoming difficult due to the decreasing number of frankincense trees, he was quoted in a Gulf News report.

'Frankincense is our USP, but getting the quality that we look for in frankincense for our use is a serious problem,' said David Crickmore, Amouage CEO, on the sidelines of the launch of a new fragrance, 'Lyric', in Muscat.

He admitted that if the problem of procuringfrankincense persists, the company will have to seek other alternatives.

He also revealed Amouage's ambitious global expansion plans starting with exclusive showrooms in Dubai, Riyadh, London and then the whole of Europe.