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Tiffany unveils Sharapova collection

Dubai, July 6, 2008

Tiffany & Company said it has signed a two-year partnership agreement with tennis celebrity Maria Sharapova under which the star player will don the luxury brand at eight Grand Slam tennis events.

The iconic American luxury house will outfit the world's top-ranked player in women's tennis in eight different pairs of earrings over the next eight Grand Slam tennis events, including the French Open, Wimbledon and the US and Australian Opens.

At the recently held French Open at the Roland Garros Stadium in Paris, Sharapova wore a stunning pair of yellow gold Elsa Peretti Wave earrings that cut a striking profile without adding weight.

While Tiffany has dressed the 21-year old Russian for Grand Slams dating back to 2005, this deal marks the company's first official partnership with a tennis player.

Sharapova catapulted to fame in 2004, when she beat Serena Williams to take the Wimbledon title at the age of 17. In addition, Tiffany is a current sponsor of the US Open, providing the championship trophies.

Tiffany has also accessorized Sharapova's custom French Open tennis dress. The 'Paris dress,' by Nike is a 1920s-inspired ultra-light design that is finished with a luminous Tiffany pearl button closure that fastens at the back of the dress.

Designed in collaboration with Sharapova, the performance Dri-Fit dress is in dark obsidian blue with contrasting chalk white satin ribbons and double-layered pleated skirt.

'I am very excited about ‘Tiffany for Maria Sharapova’ and to partner with my favourite jeweller,' Sharapova said in a statement.

'Elsa Peretti's earrings feel as beautiful as they look and it has been a thrill wearing them at the French Open and now at Wimbledon,' she added.

'Tiffany has been in association with Maria Sharapova for some years now. The brand has provided accent to Maria’s on-court look with earrings that speak of the quality of her championship play and Tiffany's reputation for design excellence,' said Pegah Goldooz, general manager of Tiffany & Co in the UAE.

'Her trust in Tiffany is another testament of the timeless beauty and versatility of our offerings. Our clients will be thrilled to know that we are making these fine pieces available in our boutiques across the country,' Goldooz noted.

During each event, the pair of earrings Sharapova wears on court will be available immediately for sale at Tiffany's stores worldwide. 'The group of earrings aptly called “Tiffany for Maria Sharapova” will give customers and fans alike easy access to the jewellery worn by the three-time Grand Slam winner.'

'Corresponding to each respective tournament period, there will be a special grouping at Tiffany stores showcasing the Tiffany for Maria Sharapova collection. As each tournament is played, so too will the special grouping increase,' he added.

The “Tiffany for Maria Sharapova” Collection is available at Tiffany & Co. exclusive boutiques in Dubai and Abu Dhabi.-TradeArabia News Service




Tags: deal | Earrings | Tiffany | Sharapova |

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