Japan Emirates Trading Establishment (Jet), a leading company specialised in medicated cosmetics, health care and beauty products, will launch a new hair growth accelerator at the upcoming Beautyworld Middle East show.

To be held from May 18 to 20, Beautyworld Middle East show is the largest gathering of beauty professionals in the Middle East.

Dr Azmet Merchant, managing director of Jet said the company will launch Trigger, a new hair growth accelerator that embraces the secret of the Japanese healthy hair at this year's show.

“Hair loss is considered to be the most common problems faced by people these days especially in extreme weather conditions such as the gulf region,” he explained.

"With Trigger, you do not need to worry about your hair’s thickness anymore," he said.

Recent statistics show that 40 to 50 per cent of men and women worldwide will suffer from hair loss by the time they reach 60.

Dr Azmet said Trigger differs from other hair products in many ways.
“What is special about Trigger is that it directly targets the root of the hair by penetrating into the pore and activating the hair papilla. It can also restrain the activity of hormone that retards the growth of the hair at the roots and prevent falling hair, thin hair and loss of hair.” 

Trigger, which was launched in Japan in 2007, will be displayed for the first time outside Japan during this year's Beautyworld.

Trigger is a premium hair product of the Kaminomoto range –means essence of hair –an international brand that has being used by people of all ages around the world for the last hundred years.

“Hair growth is controlled by hair papilla, so in order to have a healthy hair you must focus on the papilla which has a rich blood and nerve supply,” he explained.-TradeArabia News Service