In its first ever tie-up with Dubai Fashion Week, Solaris, the region’s leading dedicated boutique for designer sunglasses, has launched its new 2008 collections.

The line blends fashion, elegance, daring design, and radical innovation with classic and contemporary shapes to suit varied tastes.

Encompassing bold, trendy and exciting lines from leading brands such as Tom Ford, Chloe, Burberry, Marc Jacobs, Michael Kors, Prada, Dior, Gucci, Bottega Veneta, Fendi, Miu Miu, Roberto Cavalli and Dolce & Gabbana, the models are available at Solaris stores in the region, said a company official.

Middle East brand manager for Solaris, Katia Andrejev said the support for Dubai Fashion Week comes after a successful first year for the brand in Dubai.

“Ever since the launch of Solaris in 2007 in the fashion capital of the region, the brand has gone from strength to strength. At Solaris we combine a wide range with exclusivity, which is an increasingly popular approach with customers who appreciate style, design and comfort. Our 2008 collection will be a celebration of beauty, elegance and glamour.”

The new collection is in eight different ranges comprising ‘The Couture’, represented by a range of high-end designer labels, which include Dior, Prada and Gucci. ‘The Luxe’ features luxurious brands such as Cartier, Chopard and Bulgari, Katia added.

‘The Image’ has shades from the hottest designers like Tom Ford, Marc Jacobs and Michael Kors amongst others. ‘The Ageless’ includes timeless yet forever cool pieces by Ray Ban, Persol and Police, while Eye tech brands known for their most advanced lenses and frames technology such as Oakley, Bolle, Arnette, Serengeti offer sports-specific eyewear.

‘The Urban’ has uber-trendy sunglasses from Diesel, Guess and Vogue. Fashionable and quality sunglasses for little ones can be found in the ‘Junior and Kids’ line.

The 'By Solaris’ range developed by modern designers especially for Solaris is an attractively priced, yet high quality product.

As the trendsetter in sunglass fashion, Solaris only selects exciting and exclusive models that are the most coveted in the world of fashion.

The Solaris fashion forecasting team had predicted the success of Bottega Veneta’s ‘Butterfly’ and Tom Ford’s women’s collection in 2007, which became an instant hit and a must-have accessory of a long list of celebrities.

A favourite haunt for Hollywood celebrities and fashion icons, Solaris stores bring together over 50 brands and 1000 different styles of sunglasses from glamorous Jackie O style wraparounds to trendy aviators.

These models have been brought to the Middle East by MH Alshaya Co, and offers the best models from world-leading brands.

As part of its commitment to customer service, Solaris guarantees high quality and offers a one-year warranty card, which guarantees free repairs for one full year if sunglasses are broken.-TradeArabia News Service