Bose, the pioneering powerhouse audio brand, has added another outlet to its list of exclusive retail outlets in the UAE.

The new outlet has been set up in Dubai Festival City and bears signature Bose retail design and décor. The outlet stocks the entire spectrum of Bose products with comfortable demo environments embedded, said a company official.

'With this launch, Bose now has six outlets in the UAE including Mall of the Emirates, Wafi, Mercato, Deira and Marina Mall in Abu Dhabi. Some more outlets in upcoming high end malls are in the pipeline,' said Abdul Majeed Bolooki, chairman, AMB Group, the exclusive distributors for Bose in the UAE.

Bolooki said the UAE market dynamics was constantly evolving, more so in the premium branded home entertainment spectrum.

'Our constant endeavor is to ensure that the Bose brand gets the highest possible visibility in the most engaging and compelling of environments and create as many experiential touch points for customers to engage with and experience the brand. All our retail expansion plans keep that in focus. The Dubai Festival City outlet is also a step in that direction,' he noted.-TradeArabia News Service