Dubai Outlet Mall, the first outlet concept mall in the region, is proving to be a unique retail destination that promotes value-shopping by making big brands available at heavily reduced prices.

With a staggering range of products to suit every style and budget it has become a big attraction for residents of the UAE and visitors, especially with seasonal shopping and festive celebrations, said an official spokesman.
 
The offer of premium and top fashion brands made available at heavily reduced prices has seen footfall at the new mall multiply rapidly since opening which has made the mall increase their trading hours.

According to the mall's Director, Vishal Mahajan, the continuously increasing footfall in the mall and comments by all retailers that the business is much above expectations is proving Dubai Outlet Mall to emerge as one of the most popular attractions in Dubai, in the brief period since its opening in August this year.

'We had planned on attracting a large percentage of domestic consumers to the mall - apart from international visitors & tourists - and we are pleased at the popularity we are achieving. As part of the countdown to the festive season ahead, residents from as far as Abu Dhabi, Al Ain, Fujairah, Sharjah and Ajman continue to drive to the mall everyday, apart from the obviously large percentage of people living in Dubai,” said Mahajan.

An added attraction is that Dubai Outlet Mall is located within a 20 minute driving distance from the World Trade Centre, on Dubai - Al Ain Road, Route 66.

Dubai Outlet Mall has more than 240 stores that are categorised by Fashion (men, women, children, unisex), Shoes and Footwear, Lingerie and Swimwear, Accessories and Jewellery, Leather and Travel Goods, Cosmetics and Perfumes, Electronics and Homewares, Sunglasses and Watches, and Sportswear and Sporting Goods, Toys, and Novelties.

Some of the larger brands and designers on offer include Azarro, Max Mara, Mango, Mexx, Ted Lapidus, Reebok, Massimo Dutti, Diesel, Calvin Klein, Guess, Evisu, Adidas, Nike, Puma, Villeroy and Boch, Rodeo Drive and Esprit, among numerous others – all made available at discounts varying between 30 and 90 percent.

The mall houses a Food Court with several known brands & cuisines, restaurants and cafes and a forthcoming attraction is the Middle East's first Chuck E Cheese’s family entertainment centre with food, games and rides, an ice rink, a bowling alley and other novelties.

Dubai Outlet Mall is a division of UAE-based Al Ahli Group, a multi-disciplined conglomerate founded in the late 1960s, with interests in construction, engineering, cement, plastic, printing, leisure and retail industries. – TradeArabia News Service