Rosy Blue wins De Beers award
Dubai, November 29, 2007
Rosy Blue won the De Beers Group marketing award for 'Best new piece of diamond jewellery of 2007' at the Diamond Jewellery Design Competition 2007.
Rosy blue won the coveted award for producing the most stunning diamond jewellery ever seen in the region, inspired by one of nature's most precious creations - the diamond.
Rosy Blue entered the competition in the new piece of diamond jewellery category with the theme, 'Diamonds - Nature's Miracle'.
Rosy Blue's winning 'Flotz Brillance in Air' piece of diamond jewellery is inspired by water droplets shimmering on a sunlit lotus leaf, this necklace incorporates 2,501 diamonds set in white gold and is valued at $36,000.
The 'Flotz Brilliance in Air' piece is part of the Flotz collection that will soon be available in the market through a reputed jewellery chain. The collection will combine classic design in a very unique setting process, showcasing the maximum brilliance of the diamonds.
The Rosy Blue designers were inspired by the beauty of the Lotus leaf with shimmering water droplets on the surface that mimicked diamonds. These droplets that capture the rays of the sun and slide off the leaf freely reminds us of how life is without any material attachments and carefree. The award winning design 'Flotz Brilliance in air' brings to life nature's beauty, said an official spokesman.
"Diamond jewellery has the ability to capture the heart and the Flotz diamond collection that incorporates the elements of nature will remind the wearer of the importance of environmental awareness and protection,' said chairman of Rosy Blue Harshad Mehta.
Capitalising on the growing preference for quality and unique branded jewellery in the GCC, Rosy Blue's designer team is constantly crafting quality and innovative collections keeping in mind the cosmopolitan taste and preference of the women in the region. - TradeArabia News Service