From connoisseurs to wholesalers and collectors to retailers, Dubai International Jewellery Week’s new three-show format has something for everyone.

The event will be held from December 11 to 15 at the Dubai International Convention and Exhibition Centre.

The region’s premier watch and jewellery event presents its new format this year with an unparalleled array of choice for shoppers with a discerning taste and budget.

Over 400 exhibitors from more than 20 countries, including the biggest brands, largest retailers and most influential wholesalers in the region are eager to be part of Dubai International Jewellery Week.

The strategic position of the three jewellery events, Areeq Dubai, Jewellery Collections Dubai and Jewellery Trade Dubai, will provide traders with tremendous synergy and benefits exclusive to Dubai International Jewellery Week.

Three distinct shows under one roof, each one with its special brand of exclusivity, will ensure that everyone from the high-end connoisseur to the mass-market wholesaler gets what he or she is looking for, said an official spokesman.

The region’s rapidly escalating jewellery market further supports the new format. According to the World Gold Council, gold sales in the UAE crossed Dh2.8 ($0.76) billion during the second quarter of this year, a 22 per cent increase over the same period last year.

The regional luxury goods sector is expected to reach a value of $100 billion by 2010, with eight per cent expected to come from high-end watches and jewellery.

“Giving visitors and exhibitors a unique choice and variety is central to the thinking behind the new format,” said director general of Dubai World Trade Centre Helal Saeed Al Marri.

“Having all aspects of this industry on one show floor  yet according each one of them the importance and focus they deserve, will ensure that the show is more targeted, yet all-encompassing than ever before,” he added.

The exclusive Areeq Dubai, designed to cater to the high-end jewellery connoisseur, will feature a selection of the finest jewellery and timepieces that money can buy. Some of the most exquisite jewellery houses from the region and beyond will be a part of this star-studded event.

Among the key collections on show, are Al Tayer Group’s insignia which will be on prominent display. Their luxury retail division is all set to showcase a timeless collection of jewels and watches from a host of celebrity jewellery and timepiece designers from the style capitals of the world including New York, Italy, Britain and France.
Other glittering highlights at Areeq Dubai include the unique unveiling at the show preview day of a one-of-a-kind Dalumi-diamond studded top featuring over 900 diamonds mounted in white gold designed by Gianfranco Ferre and valued at a staggering $1.3 million. – TradeArabia News Service