Top Aussie designers for AusStyle
Dubai, October 30, 2007
Ten top Australian talents will be wooing Middle East buyers with the best they have to offer at the third annual AusStyle to be held at The Monarch, Dubai.
The event will be held from November 4 to 7 and includes meetings with key retailers and an invitation-only fashion show event.
Organiser Milica Duric of the Australian Trade Commission said mixing innovative Australian styles with fashion-savvy retailers has been a successful formula in the past with designers landing contracts with high profile sellers.
"Our aim is to assist labels that are innovative, use fabrics appropriate for the Dubai climate and have what it takes to do business in the region, while offering some fresh new looks to Middle East consumers," said Duric.
Participants are handpicked and have already won recognition nationally and internationally. This year's group will present a range of fashions from casual to evening wear and artful accessories to go with it.
Among established success stories is Charlie Brown whose self-titled label is known for being sexy, playful, beautifully constructed and tailored. A major force in Australian fashion, Charlie Brown has been seen on the catwalk adorning supermodels of the calibre of Jerry Hall, Linda Evangelista, Sophie Dahl and more, for the past 10 years.
Ruth Tarvydas is another designer whose edgy, sexy and glamorous label has stood the test of time. A decade after being launched, her collections remain in demand around the world.
Her leading creations which have been worn by stars including Rihanna, Kimberley Stewart, Caprice, Jennifer Hawkins, Rachael Hunter, Kasey Chambers, Delta Goodrem and Bec Cartwright.
Brisbane-based Sacha Drake provides garments featuring strong colour combinations, clean bright prints on cool cottons and silks perfect for the heat. Sacha noted an absence in the marketplace of "good frocks designed to flatter real women" and is committed to designing feminine clothes that are flattering, striking and memorable.
Melbourne-based label Marniinako is the brainchild of experienced design team Niko Georgiadis and Marina Georgiadis and focuses on beautiful detailing and quality hand craftsmanship matched with exclusive hand screen printed fabrics, building on the success of Niko's creative direction of the successful Georgiadis and Chemical Three labels.
Relative newcomer Nina Maya Skrzynski launched her first sellout range in March 2006. Head buyer of David Jones' women's wear Damian Burke says Nina Maya's success is largely due to the designer's understanding of print and colour and her focus on producing designs that are young and fresh.
Sisters Josephine Verduci and Michelle Verduci-Smith are the duo behind successful Melbourne fashion label Verduci-Smith. The label aims to reflect the designers' European ancestry in an energetic Australian way with creations highlighting their love of beautiful and timeless silks, vintage beading and hand sewn detailing.
Another acclaimed young designer whose debut collection showcased this year Gina Kim provides glamorous evening wear and a modern take on day wear, demonstrating her ability to incorporate innovative textiles and fabrics into her designs.
Katie Hosking's first collection launched for Spring/Summer 07/08 is created around her appreciation of print and pattern. Each print is created by Katie and every garment is delicately handmade in Australia using traditional printing and colouring techniques on the finest quality knit fabrics, such as pure silk, cotton and high grade merino wool.
Accessories will include the artful efforts of Kim McClintock under the label Ghost & Lola. The exquisite one-off pieces merge vintage jewellery with elements from around the world. After launching during Milan Fashion Week 2006, Ghost & Lola has been signed up for six seasons at the famous fashion festival and is already sold in<